Semarize

The Conversational Intelligence API

Turn sales calls into structured data: CRM fields populated automatically, calls scored against your frameworks, and risk flags surfaced without anyone reading transcripts.

No card required - get testing in minutes.

Use data from:

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Fathom logo
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Zoom logo
Gong logo
Google Meet logo
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Microsoft Teams logo
Otter logo
Outreach logo
Salesloft logo
Aircall logo
Chorus logo
Cisco Webex logo
Clari logo
Fathom logo
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Zoom logo
Gong logo
Google Meet logo
Granola logo
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Otter logo
Outreach logo
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Turn any meeting recorder into conversational intelligence

Bring call, email, and chat data into Semarize from your GTM & meeting platforms using the automation tools you already build with or use Semarize directly into your own pipelines.

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n8n logo
Zapier logo
Make logo

+ many more

How it works

All the conversation intelligence. None of the platform baggage.

Connect your recording tools & transcript sources, define what you want scored, and Semarize returns typed signals on every call - no new bots, no manual review.

Calls
Emails
Chats

Conversation sources

Connect your existing call recorders, meeting bots, and CRMs - Gong, Zoom, Fireflies, HubSpot, Salesforce, and more. No migrations, no rip-and-replace, no new bots dialling into your calls.

Connect using automations
Semarize

Analyse with Semarize

Conversational Intelligence runs against your methodology, pricing rules, product knowledge, and playbooks. Every score, flag, and field is grounded in your business context and returned as typed data.

Grounded with business knowledge
{
"value": true,
"reason": "Next action agreed",
"evidence": ["..Friday."]
}

Structured data out

Clean, typed outputs ready for BI dashboards, CRM fields, Slack alerts, and downstream automations - no prompts to maintain, no manual review, no extra processing pipeline.

BI, CRM, RevOps, automations

Put conversation data to work

Use Semarize to make
every conversation count

Enrich the CRM, measure coaching impact, inspect pipeline trends, and build internal tools on top of structured conversation data, without reading another transcript.

01 / Sales Coaching

Measure & Attribute Initiative Impact

Your enablement team runs a training programme but can't prove it works. With Semarize, every rep's calls are scored against the same kit before and after training. Discovery, objection handling, and closing scores are tracked per rep over time. The result is a clear before-and-after view - which skills improved, by how much, and for whom. Enablement gets attribution. Leadership gets evidence. Coaching investment is justified with data, not anecdotes.

Kit
discovery_score = 68objection_handling = 71closing_score = 59skill_lift = +27
Learn more about Sales Coaching
Discovery Skill Score over 12 weeksDiscovery Skill Score20406080Initiative launched+19ptsW1W3W5W7W9W11
BeforeAfter initiative

02 / CRM Enrichment

Enrich Your CRM Automatically

Your reps finish a call and move on. The CRM stays empty. With Semarize, structured fields are extracted from every conversation automatically - budget, timeline, stakeholders, competitors, next steps. No manual data entry, no chasing reps. Pipeline data stays accurate because it comes from what was actually said, not what someone remembered to type.

Kit
budget_amount = 25000competitor = "Rival Co"next_step = "Demo"decision_maker = "VP Ops"
Learn more about CRM Enrichment
AC

Opportunity

Acme Corp - Platform Subscription

6 fields enriched
Qualification
Discovery
Evaluation
Negotiation
Closed

Opportunity Owner

Sarah K.

Account Name

Acme Corp

Stage

Evaluation

Lead Source

Inbound

Amount

£25,000

Close Date

Q2 2026

Next Step

Technical demo

Competitor

Rival Co

Conversation Insights

Decision Maker

VP Ops

Pain Point

Manual QA processes

Champion

Head of RevOps

Use Case

Call scoring

Last enriched from discovery call · 2 hours ago

03 / Revenue Intelligence

Spot Trends Before They Become Problems

Semarize evaluates every call against your actual business rules and knowledge base. Are reps completing MEDDICC criteria properly - not just asking questions? Is the pricing they're quoting aligned with the current rate card, or a deprecated version? These aren't inferred from keywords - they're validated against your documents, version-aware, and org-specific. Roll up by segment or region and spot where your rules are being broken.

Kit
pricing_policy = 0.41updated_messaging = 0.54objection_method = 0.33disclosure_coverage = 0.82
Learn more about Revenue Intelligence
Signal Heatmapby segment
Last 30 days · 364 calls
Pricing policy
Updated messaging
Objection method
Disclosure coverage
Enterprise84
34%↓
88%
45%↓
96%
Mid-market112
12%
94%
78%
89%
SMB67
8%
62%
81%
54%↓
APAC43
41%↓
73%
33%↓
91%
EMEA58
15%
91%
72%
88%
NA96
22%
85%
69%
93%

APAC: 3 critical signals below threshold

Outdated messaging detected and pricing policy violations increasing vs current KB version

Below target Watch On track

04 / Build With Semarize

Build internal apps with Semarize outputs

Build your own apps, dashboards, and internal tools on top of Semarize data: Create pipeline inspection views, coaching consoles, or compliance monitors tailored to your business, without the usual integration overhead. Build faster with AI coding tools like Claude & Codex, using Semarize as the structured data layer underneath. Your tools, your rules, your data.

Kit
meddic_gaps = 3champion_strength = 0.4next_step_valid = falsepricing_breach = true
View developer docs
G
Inspect
Pipeline
Reps
Rules
Settings
Pipeline InspectionPowered by Semarize

Missing decision evidence

18-4

Invalid next steps

27-6

Pricing policy breaches

9-2

Outdated messaging

5-3

Rep Compliance

RepOppsPricing policyUpdated msgObjection methodDisclosure coverage
Sarah K.128%92%81%95%
James M.931%68%44%72%
Priya R.745%51%29%58%
Alex L.145%94%88%97%
Dan T.622%73%61%84%
Nina R.838%59%35%63%

Rule Violations by Type

Missing evidence
Invalid next steps
Pricing breaches
Outdated messaging
EntMidSMB

Discovery Skill Score

12 deals marked commit have no validated decision criteria

7 deals reference deprecated Q1 pricing

FAQ

About
Semarize

The practical questions buyers usually ask before they go deeper.

What is Semarize?

Semarize is a Conversational Intelligence API. It turns sales calls, transcripts, emails, and chats into structured data your CRM, BI tools, and internal apps can use, without anyone reading the transcript. Plug it into your existing recording stack and get typed signals back on every conversation.

Does Semarize replace our meeting recorder or call platform?

No. Semarize sits behind the tools you already use - Gong, Chorus, Fathom, Otter, Aircall, Zoom, and others. Your reps keep their existing platform, and Semarize processes the recordings or transcripts those tools produce. No new bots, no rip-and-replace.

What types of conversation data can Semarize process?

Sales calls, customer support chats, internal meetings, recorded video, transcripts, and email threads. Anything that arrives as audio, transcript, or text can be passed through the API. The output is the same structured data regardless of the input format.

What does Semarize return?

Typed, structured data: booleans, scores, categories, and string lists, every field with confidence and reasoning. The output is designed to land directly in CRM fields, BI tables, automation triggers, and dashboards. No parsing, no transcript scanning, no manual review required.

Can Semarize score calls against our own framework?

Yes. You define the criteria as reusable Bricks, bundle them into Kits per workflow or team, and call the Kit on every conversation. MEDDIC, MEDDPICC, BANT, your own discovery framework - all of them work. Scores, gaps, and evidence come back on every run.

Will it understand our product, pricing, and terminology?

Yes. Upload your product docs, playbooks, pricing, and policies into a knowledge base, and Bricks evaluate conversations against your specific business context. Pricing changes, deprecated messaging, and policy updates flow through automatically when you refresh the documents.